24/25 Season Preview 20 in 20 - Liverpool

17 of 20 - The Reds

The 2024/25 Season kicks off Friday August 16 when Fulham travel to Man United.

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2023/24 Finish - 3rd Place, Will Play in Champions League

Global Brand. Large club, big history, lots of cups, wonderful traditions, top 5 ($5.3B) valued club in the world. From 1973 - 1990 won 11 of 18 league titles. Have never finished lower than 8th since. Prior to two seasons ago, the Reds were top 4 six years in a row and made a run at the “treble” in 2020 winning the League and the Champions League but falling short in the FA Cup. By these standards, 2023 was a down year - finishing 5th and missing the CL, but 2024 was a bounce back year finishing 3rd. While that sounds like a lot of success, and it is, there was some frustration for the lack of PL titles between 1993 and 2020.

Klopp to Slot. Jurgen Klopp brought The Red’s back to their title winning ways and just as importantly brought an energy, flare and style to the club. Tough act following one of the best managers in the world. Good news for Slot is he has that remains largely intact from last season and so far Arne Slot seems to be handling the opportunity well - saying all the right things and preparing a talented team to take the next step.

Not One, Yet. Slot has not signed one new player this summer making Liverpool the only to do so in all of Europe. It may be that Slot is assessing There are some key pieces rumored to be on the short list and there is plenty of time yet to make a move. Part of this may be due to the squad being intact from a strong side last season. Expect Slot to give current players an opportunity to take the next step and then look to supplement in a couple key places. There are already rumors of 1-2 key additions in the works.

First Impressions. Liverpool’s first 5 matches of the season are very manageable except for a trip to Man United. It will be important for Slot to get off to a fast start to keep the questioning to a minimum. Anything less than 11 of the 15 available points will bring unneeded attention, rightly so or not. Challenging for cups, a top 4 in the PL and an energizing style of play are the expectations for this season and the first 5 matches will be watched closely to see how Slot fills the shoes of a legend.

The Club

Located in Liverpool (West Coast on the Irish Sea)

Anfield, 55,000 capacity

Rough estimates

$870M Annual Revenue (4th PL 7th World)

$160M Player Payroll

History on the Pitch
  • 19 Titles, last one in 2020

  • 8 FA Cups, last one in 2022

  • 9 Europe Cups, last one in 2019

Sponsorship

Home Shirt

Away Shirt

Ownership

Fenway Sports Group purchased Liverpool for $400M in 2010. FSG owns the Boston Red Sox, no surprise there, and they also own the Pitsburgh Penguins, several minor league teams, and their associated stadiums.

Supporters have been pretty frustrated with the ownership lately. In 2019 FSG came under fire when they tried to trademark “Liverpool”. The supporters group Spirit of Shankly campaigned against the move and it ultimately denied the request given the geographic association with Liverpool.

In 2021 FSG was one of 12 ownership groups to attempt to create a new European Super League - one without promotion and relegation. The attempt collapsed but left a bad taste in supporter's mouths. The club has been valued at over $4.5B - 5th highest soccer club in the world.

Biggest Rival - Everton - Merseyside Derby

  • Liverpool fans outweigh Everton fans more than 2 to 1.

  • The longest running top-flight derby in England, a match has been played every year since 1962.

  • In 244 Matches Liverpool has 99W 68L 77D.

  • Man United (30 miles from Liverpool) is a big rival as well (often called the Northwest Derby), as both are big international clubs, and some consider both the most successful English clubs. Rarely have both clubs been successful at the same time. In 214 matches Liverpool has 71W 83L 60D.

  • 1962 - the last time a player was transferred from one club to the other.

Just over ½ a mile separate Liverpool (red) from Everton (blue), just across Stanley Park.

The Culture

Global club, with over 200 Supporters Clubs in over 50 countries. See if there’s a club near you. Liverpool embraces this and gets great followings during their off-season pregame travel around the world. They are also known for their consistency, in winning and how they run their club. Liverpool has been in the top division 108 years and only 11 in the second.

If you are looking for a club with high energy, passion and expectations - and one that competes for cups and European titles, you have a good chance of that every year with Liverpool.

In 2024, Liverpool was named the most-watched club in the world across the last five seasons by media company Nielsen with an average per season global broadcast audience of 724 million. Yet another expectation for Arne Slot to maintain.

From 1892-1896 Liverpool wore blue and white but then decided to adopt the color red for the shirt to match the city’s color. In 1964, manager Bill Shankly made the decision to go all red - and here’s how it happened from star player Ian St John and his autobiography - “The Saint: My Autobiography”.

“He [Shankly] thought the color scheme would carry psychological impact – red for danger, red for power. He came into the dressing room one day and threw a pair of red shorts to Ronnie Yeats. "Get into those shorts and let's see how you look", he said. "****, Ronnie, you look awesome, terrifying. You look 7 ft tall." "Why not go the whole hog, boss?" I suggested. "Why not wear red socks? Let's go out all in red." Shankly approved, and an iconic kit was born.”

In an FA Cup semi-final against Nottingham Forest on 15 April 1989, hundreds of Liverpool fans were crushed against perimeter fencing, 97 died, 93 that day. Legislation from that event required top-division teams to have all-seater stadiums, no benches. Every April 15th the community in Liverpool and football in general acknowledge the disaster. An annual memorial ceremony is held at Anfield and at a church in Liverpool. There was a lot of controversy after the incident if you would like to read about it.

Supporters You May Recognize

  • Nelson Mandela

  • Jules aka Nick Fury aka S L Jackson

  • Daniel Craig

  • Dr Dre

  • Kim Catrall

  • Caroline Wozniaki

  • Liam Neeson

  • Damien Lewis

  • Many many more

Song

Started as a show tune for the musical Carousel in 1945, YNWA became popular in 1963 when Gerry and the Pacemakers had chart success with it and the team went on stage and sang with them.

The Champions Wall at Anfield

Game Day Pub Guide

The Sandon

Fan Sites

According to the AI tool COPILOT - here is an image of a Liverpool fan at Anfield, based on Wiki’s description of Red.

Official Twitter

@LFC

High Follows on Twitter

@LivEchoLFC(1M)

@LFCUSA (532k)

@AnfieldWatch (1.1M)

@Liverpool_FC_ (312k)

@Liverpool (573k)

@LiverpoolFC (425k)

The Team

The Gaffer

  • Arne Slot (Netherlands), 45yo.

  • Tough spot for Slot as he replaces Klopp - in some ways it’s like replacing a Dean Smith, Coach K, Saban, etc.

  • Won the last 5 seasons in the Netherlands with AZ and Feyenoord.

  • Many think Slot is one of the best coaches in Feyenoord history when you combine his results with developing players and playing an attacking style.

Arne Slot

ODDS

  • To Win League +800

  • To Be Relegated +50,000

  • To Finish Top 4 -175

  • To Finish Top 10 no line

Roster Notes

Full Roster click link

Projected to finish 3rd

Americans on the team (as of Aug 7)

  • None

Interested in playing Fantasy Soccer? Here are the basics. Typical teams have a budget of $100M and 15 players - $6.7M per player.

  • Mohamed Salah (MID) $12.5m

  • Cody Gakpo (FWD) $7.5m

  • Darwin Nunez (FWD) $7.5m

  • Luis Diaz (MID) $7.5m

  • Trent Alexander-Arnold (DEF) $7.0m

  • Alexis Mac Allister (MID) $6.5m

  • Virgil van Dijk (DEF) $6.0m

Goalkeeper

  • Alisson - Top 5 in PL.

Anfield

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